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Company Enrichment

Enrich company information using a domain or URL to get detailed data about organizations including industry, size, location, and more.

Company Enrich Formula​

Formula Structure​

=COMPANY_ENRICH(domainOrUrl, [showHeader], [ignore_cache])

Parameters​

  • domainOrUrl (required): Company domain or full URL (e.g., "hunter.io" or "https://hunter.io")
  • showHeader (optional): TRUE to include a header row. Default is FALSE.
  • ignore_cache (optional): TRUE to force fetching fresh results; FALSE uses cached results when available

Examples​

Basic enrichment (no header):

=COMPANY_ENRICH("hunter.io")

Include header row:

=COMPANY_ENRICH("https://hunter.io", TRUE)

Force fresh results (ignore cache):

=COMPANY_ENRICH("hunter.io", TRUE, TRUE)

Enrich from a cell reference: If A2 contains a company domain:

=COMPANY_ENRICH(A2, TRUE)

What Information You Get​

The enrichment typically returns:

  • Company Name: Official company name
  • Domain: Company website domain
  • Industry: Business sector/industry
  • Description: Brief company description
  • Location: Headquarters location
  • Employee Count: Estimated number of employees
  • Founded Year: Year the company was established
  • Social Profiles: LinkedIn, Twitter, Facebook links

Use Cases​

  1. Account Research: Learn about target accounts before outreach
  2. Lead Qualification: Assess company size and industry fit
  3. Market Analysis: Build lists of companies in specific industries
  4. CRM Enhancement: Enrich existing company records
  5. Competitive Intelligence: Research competitors and partners

Tips for Best Results​

  • Use the clean domain (e.g., "company.com") rather than subdomains
  • Both "company.com" and "https://www.company.com" will work
  • Works best with established companies that have public information
  • Combine with employee search to find decision-makers

Credit Cost​

  • Company enrichment uses Hunter API which costs 20 credits per enrichment